Our Story
It all started in the year 2005 when Fajar Siddiq was only 19 years old. His influence was from playing yo-yo to punk rock music & part of "do-it-yourself" DIY scene in the community. He was a happy go lucky dude and he enjoy listening to punk rock music, playing guitar, going to music studio for jamming and going to gigs in the weekends at Singapore.
He started playing yo-yo during "yo-yo boom" in 1997, yo-yo that he bought at 7-Eleven & Toy'R'us and learning tricks from Hyper Yo-Yo Trick Card and VHS video cassettes, Proyo Vid-E-Yo at the age of 12 years old in the year 1998 as a hobby and he is a member of Hyper Yo-Yo Club Singapore at Bishan Community Club in Singapore. His first yo-yo was Hyper Russell by Hyper Yo-Yo where he learn to do yo-yo tricks with wooden axle yo-yo like long sleeper, rock-the-baby, walk the dog, creeper, around the world, ufo, loop to loop, trapeze, shoot the moon, braintwister and split the atom. He uses yo-yo brand from HPK/Bandai, like Yomega Fireball, Raider, Brain, Hyper Raider, Hyper Dragon & Stealth Fire. He also competed his first Hyper Yo-Yo Competition at Yishun, Northpoint and got 4th Place. He also learn tricks from 1998 World Yo-Yo Champion, Jennifer Baybrook from USA & Hyper Russell Yo-Yo Master, Marcia Fontebesa from Brazil. He also met and learn from other yo-yo players, Team High Performance Japan & Hawaii like Takumi Nagase & Alex Garcia. Later then he took the THP Trick Card Challenge Test at Buona Vista, Ulu Pandan Community Club in Singapore with other yo-yo players.
In the year 1999 he uses other yo-yo brand from Playmaxx like Pro-Yo II, Ultimate Proyo II, Turbo Bumble Bee, Bumble Bee GT, Proyo Profire, Profire GT, Proyo Vid-E-Yo, Stuntpilot, Cold Fusion & Killer Bee. At the the age of 14 years old in the year 2000 he competed his first international contest at Toyzbar Yo-Yo Contest in Malaysia in the X-Division Category he won 1st Place doing a backflip with a yo-yo trick in the 3mins freestyle. He also won 1st place in the "Shoot The Moon" in the contest, placing 4th place in A Division & 7th place AA Division.
In the year 2014, he got sponsored as a professional yo-yo player by Duncan Toys Company, an American toy manufacturer based in Middlefield, Ohio. The company was founded in 1929 by Donald F. Duncan Sr. and purchased the Flores Yo-Yo Company from Pedro Flores, who brought the yo-yo to the United States from the Philippines. In the year 2003 he won 2nd place in the 1st Singapore Yo-Yo Championships & 1st Asia Pacific Yo-Yo Championships at Millenia Walk organized by Spinworkx. Fajar Siddiq represent Duncan Crew Worldwide with other members did yo-yo performance show organised by TV Broadcasting Channel, Toy Marketing companies for events at the shopping mall, exhibitions, fairs and expo event & doing yo-yo performance tours meeting and spreading the love of yoyoing to other yo-yo community from different countries in Singapore, Malaysia, Philippines, Hong Kong, Thailand, Indonesia, Brunei and Vietnam.
In year 2014, Fajar Siddiq left Duncan Toys yo-yo sponsorships to give others opportunity and replace his sponsorship for the new generation of yo-yo players and he started to focus on Dement Clothing since then with the branding quote he created "Fight For Passion!"
How it started?
He was serving national service at the age of 19 years old and in the weekends he spent time going online on myspace.com to connect with other creatives, musicians and artists online. He started to host outdoor meetups in Singapore Esplanade Rooftop Terrace name "Cowabunga Party" for the myspace online community where he orders 5-6 over boxes of pizza and soda drinks from Pizza Hut, meeting new people, making friends and learning about the art & street culture.
Back in the days, he loves the punk rock merchandise like Macbeth, Famous Stars and Straps, and Atticus are all related to the co-ownership of companies by rockstars like Mark Hoppus and Tom DeLonge. He was then later got inspired by music, art and fashion in the punk rock world. He later then had an idea to create and customize painted black shoes for fashion style design. He didn't had enough budget to buy more black shoes in wholesale and a lot of prototyping needed to be done so he move to t-shirt printing. He learns how to do d.i.y silkscreen, he met an online friend on myspace teaching him 1-on-1 at his house how to make silkscreen printing from scratch. Later then Fajar Siddiq completed his national service and working as a full-time security guard in the weekdays at Heeren Mall, Singapore. In the weekends he continues to host and create meetup myspace online community. He started Euphorya Clothing. Euphorya means highest level of happiness. Is spelled as Euphoria, but he replaced the letter "i" to "y" because it means "you" happiness starts within you. He also like the letter Y because is related to his professional hobby, "yo-yo. He also offer graphic designs services and created printed t-shirts, stickers and pins for music band merchandise. He also supported local & international record labels, event organizers, artist and musicians in the underground and d.i.y scene by selling their merchandise at the gig booth online and offline.
He started to make graphic designs on Microsoft Paint using bitmap image file (BMP) then move to Adobe Photoshop 2.0 software, downloaded on a CD-ROM from an online friend he met. He learns how to use photoshop, copy-paste key, magic wand, remove background & taking digital photos turning it into graphic design and using artistic filters. The process of doing graphic design was fun and simple. He went to Tampines Mall, Century Square to print graphic design t-shirt at one of the merch & gift shop. He printed 5 t-shirts, each t-shirt cost $25 and it was white, black & short-sleeve baseball t-shirt jersey. He later then sell to the myspace weekend online community.